At linkedin: Help our users find the job they love
July 2015 - July 2016
I joined LinkedIn as a user experience designer during Q3 2015 on the Career team. I am the key designer on the jobs SEO team. JSERP ( job search page) was built since the very beginning of LinkedIn and has been a core experience ever since, however the page itself was outdated compared to other new upcoming job search sites. The goal of the project is to redesign the job search page, providing users a simple and personalized job seeking experience to help job seekers to find the jobs they love.
My role in the team
As the only designer on the SEO (Search Engine Optimization) team, I have to wear multiple hats. My responsibility is to drive product designs from ideation to implementation for both desktop and mobile web throughout the entire product lifecycle. Design needs include delivering new features, iterating on mature products to ensure features continue to perform well and meet customer needs, and also exploring future directions for Linkedin search. Besides working closely with Product manager and engineers in an agile development environment, I also collaborate with researchers and product marketing manager.
New job search: Intergrate finding with analysis and sense-making
Searching for jobs is essentially a problem-solving process, far from being static, search is an interactive, iterative process in which the answer can change the question. Our goal is to simplify and support a more iterative and personalized job search experience. Compared to the old design, it focuses on not just finding, but also support learning and evaluating based on information that's tailored to each user. It's much more light weighted in both visual and interaction but at the same time, provides richer information.
Search automatically: Job alert
Search can be supported in two ways, on demand or automatically. Enabling the users to save a job search query along with any applied filters provides a means for returning to that query on demand at a later date. Email and/or push notification for jobs that are relevant to users have been a major re-engagement loop not just for LinkedIn, for also competitors such as Indeed.com and glassdoor.com. To help both members and guest users with a job-seeking intent subscribe to an alert as early as possible could be imperial to member sign ups and retention of these users.
In today’s world of ubiquitous online job postings, it’s no longer about finding jobs, but finding the right job and leveraging your competitive edge to land it. By leveraging LinkedIn's biggest professional network, now users can analyze each job results by much more personalized information such as company and school connections. The new design helps users search and apply smarter by adding network-driven data, job description, in-apply tag and time stamp .
Feedback form is designed to collect voice of members for the initial ramp. It helps the team to rapidly iterate on the product and to inform features and product decisions for job search in the future.
Improved mobile web experience
I also improved mobile web JSERP experience for users coming from SEO traffic. When designing JSERP, I have kept in mind of mobile web so that the experience can be scalable on both platforms.
I have been working on rapid iteration based on member feedback, metrics and user studies. Besides that, starting from 2016, much of the time has been spent on migrating job search into LinkedIn global search to achieve unified search experience, and also on some exciting new features on the page, such as salary integration, job market insights, etc. I cannot share much of the designs because most of them are not yet released.