There is always a blood shortage in this country. Youth can provide the greatest boost for the pool of donors. However, a research has shown that within 10 years from 1996 to 2005, donors of age 25-49 has decreased over 12%, which suggests that young adults are not as much involved in blood donation as baby boomers are. Blood donation service needs a new effective recruitment method to regain the attention and interest of more young adults.
Outdated Blood Donation Service
The reality that we are loosing young donors has lead to the question whether current blood donation service across the country is effective enough for donor recruitment. We have achieved significant scientific progress in the domain of blood knowledge. However, the donation service experience has not changed for over fifty years ever since the opening of the first blood bank. The key problem here is how blood donation service could be accessible for more people so as to increase the donor percentage.
What should blood donation service be like in this digital age?
Smartphones and other mobile technology are finally maturing. The increase public adoption of technology from teenagers to mature adults presents an unprecedented opportunity for services like blood donation to deliver new types of experiences. Telecommunication can reshape the service industrial by combining traditional network services with new digital hubs.